Celorah
Celorah run a viral hoodie with the track pants free, today only. The whole offer, the pairing and the deadline together, is a single product page doing the work of a campaign.
Overview
Celorah is an apparel brand running four Edge apps. Their headline offer pairs a hero product with a second item free, on a stated deadline.
Challenge
Apparel has the sharpest version of the impulse problem. A shopper likes the hoodie, means to think about it, and does not come back. Meanwhile the store has paid for the visit either way.
The category also carries a size and fit objection that a product photograph on its own does not answer.
Solution
The offer and the urgency are built as one thing rather than bolted together. A free second item raises the order value without a discount code touching the hero product's price, and a real deadline turns intent to think about it into a decision today.
Reviews handles the fit question the way apparel actually gets bought now, which is by looking at the garment on somebody who is not a model.
We have not published measured results for this store yet. Everything above is either verifiable from Celorah's own storefront or reasoning you can check for yourself.
Other stores running Edge
Your traffic is already paid for. Get more out of it.
Most apps have a free plan and none of them have a contract. Billing runs through Shopify, and you cancel from your admin like any other app.