Your ROAS is better than Meta is telling you.
Server-side conversions for Meta, Google, and TikTok through each platform's Conversions API, deduplicated against your existing pixel, so every purchase is counted once and none of them go missing.
CASE STUDY
CASE STUDY
CASE STUDY
CASE STUDY
CASE STUDY
CASE STUDY
See it as it happens
Gain deeper insights with fine-grained, event-level data. Understand every click, lead, and sale in real-time.
| Event | Link | Customer | Country | Sale Amount | Date |
|---|---|---|---|---|---|
| Subscription | company.link/fb | Yuki Tanada | 🇯🇵 Japan | $49 USD | Aug 9, 12:14 PM |
| Subscription | company.link/x | Isabella García | 🇪🇸 Spain | $99 USD | Aug 9, 12:10 PM |
| Subscription | company.link/linkedin | Emma Thompson | 🇺🇸 United States | $24 USD | Aug 9, 12:06 PM |
| Subscription | company.link/insta | James Chen | 🇨🇭 Switzerland | $49 USD | Aug 9, 12:02 PM |
| Subscription | company.link/fb | Sofia Rodriguez | 🇹🇼 Taiwan | $99 USD | Aug 9, 11:59 AM |
| Subscription | company.link/x | Michael O'Connor | 🇹🇼 Taiwan | $24 USD | Aug 9, 11:55 AM |
| Subscription | company.link/linkedin | Yuki Tanada | 🇯🇵 Japan | $49 USD | Aug 9, 11:51 AM |
Know the moment tracking breaks
A pixel that stops firing does not announce itself. It shows up later as an ad set that looks unprofitable, so the budget gets cut from something that was working. Trackproof watches both the server and browser paths and alerts you the day a gap opens, not at the end of the month.
- Dual-path logging across server and pixel
- Deduplicated events, so nothing is counted twice
- Alerts the day a drop starts
Stop turning off ad sets that are quietly working.
Browser pixels miss up to 30% of conversions to iOS privacy settings, Safari ITP, and ad blockers. Trackproof bridges the gap with server-side Conversions API.
Browser Pixel Only
✕- ✕Misses up to 30% of purchases due to iOS 14.5, Safari ITP, & ad blockers
- ✕Distorted ROAS makes winning ad sets look unprofitable
- ✕Frequent silent breakages discovered weeks after budget wasted
- ✕Dynamic product ads retarget wrong products due to SKU mismatches
Trackproof Server-Side CAPI
✓- ✓100% purchase capture via dual-path Server + Pixel logging
- ✓True reported ROAS so you scale winning ads with total confidence
- ✓Real-time 98/100 Tracking Health Score with instant alert monitoring
- ✓Exact variant/product/SKU catalog matching for dynamic retargeting
Built for Shopify store owners who demand true ROAS
Every event, and which path it actually took
The Conversions API for Meta, Google and TikTok runs alongside your pixel, and the event log shows you whether each event went by pixel, by server, or both. Ad blockers and dropped sessions stop being the thing that decides what your ad platform is allowed to know, and you can see it happening rather than take it on trust.
Open any event and see exactly what we sent
Every row opens onto the raw payload as it left your store, hashed identifiers and all, next to the platform's own response confirming it was received, and that event's match quality and dedup status. When Meta support asks you for a trace ID, it is already on the screen. Most tracking apps ask you to trust them. This one shows its working.
One purchase, one conversion, reported as a fact
Every server event carries the deduplication key its platform expects, so the pixel and the API never both claim the same order. Purchase dedup gets its own line on the health card, because “probably not double-counting” is not a good enough basis for spending money.
Send the product ID your catalog actually uses
Choose whether content_ids sends the variant ID, the product ID or the SKU, so it matches the format in your catalog feed. Get this wrong and dynamic ads quietly retarget the wrong product or nothing at all. It is one of the most common reasons DPA underperforms, and one of the hardest to spot from inside Ads Manager.
See exactly what maps to what, on every platform
Every Shopify event next to its counterpart on Meta, Google and TikTok in one table, including the ones a platform has no equivalent for, marked as unmapped rather than silently dropped. Mapped parameters, value source and consent gating are all visible per event, and you can build custom events for anything Shopify does not emit natively.
Find out before your ROAS does
A tracking health score out of a hundred, built from delivery coverage, connected channels and credential health, with a setup checklist that names what is still missing. Tracking normally breaks silently and gets discovered a fortnight later in a report, after the budget has already moved somewhere worse.
Frequently asked questions
Supercharge the traffic you already have
See why Shopify brands run Edge to raise order value, lift conversion, and keep customers coming back.